How Important is Color in Marketing and Design?

color wheel
McDonalds
Fiat

July 18, 2012

How important is Color in Marketing and Design?

 

When it comes to the art of marketing design, every artist knows how big of a roll color plays.  The constant use of color can train a human’s brain to automatically associate something with certain colors.  Think red and yellow.  Some people would think ketchup and mustard, but I guarantee you over more than 50% of people would associate those colors with the one and only McDonalds. Speider Schneider from Mad Magazine states “The golden arches are the most recognized brand in the United States, if not the world."  Wouldn’t you love for your brand to at least be known nationwide the way that McDonalds is? 

Now I am not saying that having your vehicle wrapped in brand colors will automatically make your business the most recognized business in the world from a marketing standpoint.  But it will give you a significant amount of attention.  If you are working for a company that already has a set brand, then the process of designing the wrap is a little bit easier.  Most likely you already have the PMS (pantone matching system) colors, so you already know which colors to use in your wrap.  Some companies even have vehicle wraps pre-designed so that companies like ours just have to print and install.  If you have a free pallet to work with when it comes to the design of your vehicle wrap; the best advice I can give to you is pick colors that will make you stand out. 

Every year DuPont does a study to determine what the most popular car colors are in the world.  Their study of 2011 shows this:

1.    White/White Pearl and Silver – tie, 22 percent
3.    Black/Black Effect – 20 percent
4.    Gray – 13 percent
5.    Red – 7 percent
6.    Blue – 6 percent
7.    Brown/Beige – 5 percent
8.    Green – 2 percent
9.    Yellow/Gold – 1 percent
10.    Others – 2 percent

 

While the top 5 colors are very popular; this is one instance where popularity isn’t necessarily a good thing.  Keep in mind that the possibility is endless when it comes to the color of your wrap, so if you do have that clean slate when it comes to your vehicle wrap; don’t be afraid to pick a color that really stands out.  One of the wraps that we had for our company was bright pink; and it got a lot of attention. 

Also when designing your vehicle wrap, you should keep in mind that not all colors work well with each other.  I refer back to the basic color wheel.  Colors that are across from each other tend to work well together (orange& blue, red& green, yellow& violet) and some colors not so much.  Say for instance you have a red logo; you would not want to put that logo on an orange background, because the background will overpower the logo, and it won’t stand out at all.  If you put that red logo on black or white; it will stand out really well.

Keep this information in mind when you are considering your design for your vehicle wrap!  Scot Reedy’s designs are sure to help your business really stand out!

Kaylen

Paradise Graphix

Credits:

http://www.noupe.com/inspiration/mcmarketing-mcdonalds-marketing-and-advertising-hits-and-pits.html

http://www.prweb.com/releases/2011/11/prweb8971847.htm

 

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