Paint vs. Wrap: Small Businesses and Fleets

April 20, 2012

Paint vs. Wrap:

Small Businesses and Fleets

 

I want to talk about how the decision to either paint or wrap your vehicle is an important decision for any small business to make.  If you own a small business; and you are considering vehicle advertising: I want to tell you why choosing a wrap is the best decision for your company.

Paint is made for long- term advertising.  While that might look good from some stand- points, from others it isn’t. Paint is only made for long- term advertising.  A wrap can be for long term advertising or short- term promotions.  Vehicle wraps are easily removed- restoring the vehicle back to its original condition (paint isn’t that easy.)  Another part that plays a huge part in this decision is the actual ownership of the vehicle.  If the vehicle is leased and used as a work- vehicle… making permanent changes can lead to unnecessary fines.  A vehicle wrap can be applied to any vehicle and it will actually help protect the vehicle.  Instead of depreciating the value of your vehicle, it can help to protect it.  If the vehicle is owned; and you are looking at long term advertising… the great part about a vehicle wrap is you can help protect your resale- value… and you can get the highest possible rate for your car upon return. 

If your company runs a fleet of vehicles, wrapping them is the obvious choice.  A company that has a fleet of vehicles that all match, is more likely to be remembered by the consumers.  It help makes your company more reputable.  When dealing with paint, there is a lot more room for human error than there is with a vehicle wrap.  Graphics can be rendered to fit different vehicle styles.  At Paradise Graphix our designers and installers strive to make every vehicle in a fleet look like they belong to a fleet.  The warranty that comes with vinyl is spectacular as well.  There are many advantages to both mediums; however the best decision is more than likely to wrap.  The best idea would be to shop around.  Weigh out which decision is best for you; and talk to someone who represents both mediums.  The permanence of paint may look good at first, but with the possibilities you have to alter a wrap are better. 

Kaylen

Paradise Graphix


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