Top 3 Reasons Customers Give as to Why they are Hesitant to Wrap their Vehicle

January 18, 2012

Don't let these excuses stand in your way. 

Over the years we have heard plenty of reasons as to why some of our customers were hesitant at first to have their vehicle wrapped.  I would like to list some of these reasons; and give you some feedback as to why having your vehicle wrapped is better than not.  I will give you the top 3 reasons we have heard as to why reluctance occurs.

1.Money

“The lack of money is the root of all evil.” –Mark Twain. That is a very true statement, especially now.  The economy is down, and money is tight for a lot of small businesses.  Advertising budgets seem to be shrinking with each progressing year.  Many people wonder if shelling out the extra cash for a vehicle wrap is really worth it.  I can tell you from personal experience that from an advertising standpoint, a vehicle wrap is an excellent asset to your company. You could spend your money elsewhere, like on a billboard or a commercial, but now- a- days those tend to be ignored more often than not.  I want to show you some numbers that might help you see why investing in a vehicle wrap as your advertising for 2012 would be better than any other form of advertising. 

  • A wrap is 40 times more effective than a Television Ad.
  • Vehicle advertisements generate between 30,000 and 70,000 impressions daily. 
  • An advertisement in the yellow pages costs up to $15,000 for a one- year display. (your company name will be placed right next to your competition)
  • Vehicle signage garners about 8.4 million impressions each calendar year. 

Now; if those numbers don’t impress you, I don’t know what will.  The next reason many people are hesitant to have their vehicle wrapped is because various different wrap companies don’t offer any kind of warranty.

2. Warranty

At Paradise Graphix we do have a 5 year warranty on all of our vehicle wraps.  It is said that a well taken care of vehicle wrap can last from 5 to 7 years without paint damage with removal.  I have seen other wrap companies that do not offer any kind of warranty at all; and if they do it is generally only a 3- 4 year warranty.  We offer the 5 year warranty to ensure that our customers get the most out of their vehicle wrap. 

 With our awesome warranty, is there really any other reason not to get your vehicle wrapped? Some would say that the possible damage to their paint might be an issue.

3. Paint Damage

It is a rumor that wrapping your vehicle will cause paint damage.  If the paint is perfectly fine on the car when applied, if taken off within an appropriate amount of time, the paint will be perfectly preserved with little to no glue residue left to remove.  In fact, a wrap can actually serve to protect your paint from every day driving. 

I hope that with knowing this makes you feel more comfortable about having your vehicle wrapped. Any other questions that you have we would be happy to answer.  Also you can check out the FAQ section of our website to see if some of your questions are answered there. 

http://www.paradisegraphix.com/pages/faq/

Kaylen

Paradise Graphix


Comments

There are currently no comments

Submit a Comment

Please be sure to fill in all information. Comments are moderated. Please no link dropping, domains as names; do not spam and do not advertise.

*