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The Use of QR Codes is Growing Rapidly!
October 12, 2011
A QR code (Quick Response code) is a type of matrix barcode; first designed for the automotive industry. The QR code was created by Toyota subsidiary Denso Wave in 1994. They used it to track vehicles during the manufacturing process. Recently the system has become popular outside of the automotive industry. QR codes are designed to allow their contents to be decoded at high speed.
The code consists of black modules arranged in a square pattern on a white background. More recently, people have found a way to incorporate color into the codes, to make them more aesthetically pleasing.
QR codes are now used over a wide range of applications; including: commercial tracking, entertainment and transport ticketing, product marketing, and in- store labeling. Our company has created a few QR codes. So far we have one that links you to our website; and one that links you to our Facebook. In the future we will be working on incorporating QR codes into special promotions. We will have a secret sale so that that only people that can find and scan the QR code; will get those discounts.
QR codes are popping up everywhere. I have seen them in magazines; on signs, buses, vehicles, business cards, t-shirts, and coffee mugs. The possibilities are virtually endless. In the USA, QR code usage is expanding. According to one study; 14 million mobile users scanned a QR code or a barcode in the month of June alone.
Although the QR code has been a slow coming process; I believe that in the near future, it will be prevalent not only from a technological standpoint, but also from a marketing one. Most cellular devices now come with a QR code reader. If it is not already equipped with one… well… there is an app for that.
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