Rebranding in 2016

First Logo
Second Logo
New Logo 2016

January 12, 2016

Rebrand 2016

Be the leader in your industry in 2016

When a company plans to rebrand, there is almost always a reason behind it.  It is a well known fact that rebranding can increase sales, customer awareness, and in some cases, improve the work place morale.  Before you begin your rebrand, there are certain questions you need to ask to ensure success.  

http://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ posted a list of the 19 questions you should ask before you start rebranding, which I have posted below for convenience .

  • Why are we doing a rebrand?
  • What problem are we attempting to solve?
  • Has there been a change in the competitive landscape that is impacting our growth potential?
  • Has our customer profile changed?
  • Are we pigeonholed as something that we (and our customers) have outgrown?
  • Does our brand tell the wrong (or outdated) story?
  • What do we want to convey? To whom?
  • Why should anyone care about our brand?
  • Have we isolated exactly who should care about our brand?
  • Have their needs, or the way they define them, changed?
  • Are we asking our customer to care more about our brand — and what it means — than we do?
  • Is our brand associated with something that is no longer meaningful?
  • Is our brand out of step with the current needs and desires of our customers?
  • Are we leading with our brand direction?
  • Are we following with our brand direction?
  • Is the goal of this rebrand a stepping stone (evolutionary) or a milestone (revolutionary) ?
  • Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?
  • Have we assigned some committee to manage the project versus someone (or at most, two people) who is/are focused, inspired and can lead?
  • If we were starting our business today, would this be the brand solution we would come up with?
Rebranding can be changing a company name, logo, marketing materials, packaging etc.  We took on a new logo and changed some of our marketing campaigns to obtain an edge over our competition.  This strategy, paired with new customer service ideas we implemented will help us to provide our customers with the ultimate vehicle wrap experience this year.  
If you are planning to rebrand this year, we can help you on multiple different fronts.  We can redesign your logo, assist in designing new marketing materials, design, print, and install a new vehicle wrap or signage, assist in obtaining POP solutions for displays, etc.  The possibilites are endless.  Set up a meeting today with our CEO and lead artist to discuss your rebrand for 2016.    

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