Reach New Customers in 2015

January 5, 2015

2015 is going to be a great year not only for branding; but for the economy as a whole.  With gas prices dropping lower and savings accounts increasing; a new potential customer base is opening up.  The question you need to ask yourself is “How am I going to reach these potential clients?”  You already know that a vehicle wrap is the most cost effective form of advertising. With its mobility you have the potential to reach thousands of soon-to-be customers daily!  If you are ready to add a wrap to your advertising tool belt but are feeling overwhelmed on where to start; you have come to the right place. 

 What’s the point? 

 The first step in planning for your vehicle wrap is to determine the point (message) you want to get across to your customers.  What do you do?  What sets your company apart from your competitors?  Finding a message and sticking to it is important to the design process.  This will help prevent your design and message to become cluttered. 

What if you don’t know what message you want to portray?  Think about these ideas:

 

  • Are you largely recognized for your branding (colors, logo, tagline, etc?)

  • New Product Release

  • What sets you apart from your competition (established the longest, open later than everyone else, etc.)

  • What you want customers to do after they view your wrap (go to your website, receive a price quote)

 Picking a message and sticking to it is vital to making your brand’s voice heard.  Our knowledgeable design team paired with our brand new state-of-the art design analysis software can help ensure the message of your wrap is being seen. 

While this may seem like an overwhelming task at first, the outcome is well worth it.  The good news is; you are NOT alone.  If you are having trouble deciding what key points to include in your wrap; speak to one of our marketing specialists and we will help you out.  

A good wrap and a bad wrap may cost about the same; the good wrap will make you money; the bad wrap will cost you. 

 


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