Get the Most Out Of Your Vehicle Wrap

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January 3, 2013

 

How to Get the Most Out of Your New Vehicle Wrap

Daily Driving: Use this vehicle as your daily driver! Think of all the traffic you drive through to get to your work place and then back home… this traffic is a good thing if you have a vehicle wrap. It will draw attention to your wrap; thus drawing attention to your company!

Parking It: While you aren’t out driving around showing off your new wrap; park it somewhere where it can be easily seen from the road. This way; as potential customers drive by, they will see your wrap and remember you later on. Also; it is a good idea to take your wrap out on the weekends. If you are planning on a weekend at home; take your car to a heavily populated shopping center and park it for the weekend. A spot closer to the entrance is good for these situations.

Trade Shows: If your company participates in any events or trade shows; set your wrap up behind or in front of your booth. Not only will this draw people in; but you can use your radio for a form of entertainment.

Marketing:While the vehicle wrap does an amazing job of marketing your company all on its own; it is a good idea to incorporate your wrap with other forms of advertising. If your company does any television or printed marketing (postcards; magazine, newspaper, etc.) put a picture of your wrap on it. This will give your potential customers the "I know them" feeling.

Social Media:However daunting it may be; social media marketing is necessary and relevant in today’s technology driven world. Pinterest is growing daily (and a great place to post pictures of your wrap.)  Use pictures of your wrap on your Facebook page and website to help promote your company and brand awareness. Your wrap can even be used as a contest. Encourage your following to take pictures of your vehicle wrap when they see it out and about. Have them post them to your page and share it with their friends in order to win a free prize or coupon.

I believe Frank Fellers said it best "Vinyl wraps will convert the world's billions of square feet of boring, solid-color surfaces into a visual extravaganza! They will help us remember better, help us communicate better and probably even make us feel better. Wraps aren't boring, they're exciting! And boring ain't better!"  http://www.frankfellers.com/index.cfm/spKey/articles?spId=1465A745-CE43-1EA3-546FD29595D79E79. 

Kaylen Baker

Paradise Graphix


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